BUSINESS / AFFAIRES

A detailed search was not conducted for business articles. Included are

only ones compiler encountered and judged to be significant enough to

warrant mention. The user might examine, e.g., CBCA Fulltext Business

for additional items. See also DIRECTORIES and ADDENDUM: DIRECTORIES.

Some relevant listings also in INTERNET RESOURCES section.

“Advertisers Slowly Edge Out of the Closet: Brands Eager to Address Gay Market

But Only in Niche Media.” Strategy [Toronto] 13(10) (January 14, 2002): 1, 4.

“Advertising Peeks Out of the Closet.” Globe and Mail [Metro ed.], June 8, 2001, p.

M1.

Aster, Andrea Zoe.

“…and the Grooms Wore Pink.” Marketing Magazine 109 (17)

(May 10, 2004): 11 (2 pages; 1579 words).

Ref.: CPI.Q index.

Avec nous – vous déculotterez vos compétiteurs = With Us – You Are Going

to Catch Competitor’s Pants Down. Montréal: Chambre de commerce gaie

du Québec, 1999.

(14 p.)

Bérard, Diane.

“À la recherche de l’argent rose.” Revue commerce, 98e année, no. 4

(avril 1996): 48-50.

“Le marketing auprès des homosexuels [québécois]” –Repère résumé.

Caron, Alain.

“Le tourisme gai, un marché porteur pour Montréal.” Téoros 19(2) (été 2000):

3-60.

“City’s Pride Events Big Enough for Two, Breweries That Is.” Canadian Press Newswire,

June 27, 1998.

About Labatt Breweries of Canada Ltd. and Molson Breweries of Canada

Ltd. in relation to the Toronto Pride celebrations.

Ref.: CBCA Fulltext Reference electronic index.

“Corporate Cash Rains Down on Gay Parade: No Longer a Fringe Festival,

Pride Week Becomes a Marketer’s Dream.” Globe and Mail [Metro ed.],

June 27, 1998, pp. A1, A11.

Toronto Pride Week.

Daw, Lesley.

“Corporate Gay Marketing Takes Off.” Marketing Magazine 103(28)

(July 20/27, 1998): 2 (367-word news note)

Douglas, Paul.

“Diversity and the Gay and Lesbian Community: More than Chasing the Pink

Dollar.” Ivey Business Journal Online, Sept./Oct. 2007 (2621 words)

Concerns TD Bank corporate culture.

Author of article is Executive VP of Commerical Banking, TD Financial

Group, and chairs TD’s Diversity Leadership Council.

Folb, Mikala.

“Not Just Print Anymore: Gay-Targeted Media Is Evolving beyond Newspapers

and Magazines to Encompass Broadcasting and the Internet.”

Marketing Magazine 105(29) (July 24, 2000): 14-16.

Froment, Dominique.

“Montréal, une ville modèle en tourisme gay.” Les Affaires 72(40)

(30 septembre 2000): 10.

Gay and Lesbian Business Association of British Columbia.

At head of home page: GLBA of BC – The Association.

www.glba.org (viewed October 22, 2008).

Gay & Lesbian Business Association of Greater Vancouver.

GLBA Directory. Vancouver, B.C.: Chaos Publishing, 1995-

Annual. Continues GVBA Directory.

ISSN 1201-4176.

Ref.: AMICUS catalogue record no. 16145570.

“Gay Pride Boosts City: Divers/Cité Generates an Estimated $40m in Economic Spinoffs to

Montreal.” Gazette [Montreal], July 29, 2001, p. A11.

“Gay Pride Week Goes Commercial: Companies That Used to Avoid the Homosexual

Community Now See a Lucrative Market.” Globe and Mail [Metro ed.],

June 29, 1996, p. A7.

“Investment Firms Woo Gay Market.” Globe and Mail, April 2, 2002, p. B5.

“Labatt Pitches Ice to Gay Consumers.” Marketing Magazine 101(4)

(January 29, 1996): 1 (164-word news note)

Labatt Breweries of Canada Ltd.

“Marketing to Gays Growing: Advertisers More Confident in Their Message.”

Financial Post (National Post), June 25, 2001, p. C4 (641 words).

Maynard, Steven.

“What Colour Is Your Underwear?: Class, Whiteness and Homoerotic

Advertising.” Border/Lines 32 (1994): 4-9.

“Montreal Woos Gay Tourists: Local Merchants and Corporations Know It’s

a Lucrative Market.” Globe and Mail [Metro ed.], July 31, 1998, p. A2.

“Montreal Zeros In on Gay Tourism.” Marketing Magazine 106(7)(Feb. 19, 2001): 4.

“New Economy Thinks Pink: Recruiting High-Tech Workers Can Depend on a City’s

‘Gay Index’.” Toronto Star, January 6, 2001, pp. E1, E10.

“Ontario Gets Gay, Lesbian Chamber of Commerce.” Globe and Mail [Metro ed.],

January 25, 2001, p. B30.

Name: Ontario Gay & Lesbian Chamber of Commerce.

Pye, David.

“The Village People.” Foodservice & Hospitality 38(7) (Sept. 2005): 28+

(5 pages).

Ref.: CPI.Q index, which notes that regulation of gay marriages and travel

impacts the restaurant industry.

“Racy Ad Seen as Suitable to Air in Canada: May Offend Some People.”

Financial Post (National Post), December 4, 1999, p. D7.

Television ad for Toronto shop, Nearly Naked Lingerie. Earlier article

in same newspaper (Nov. 29/99, p. C4): ad shows “bank robbers

in lust.”

“Reaching Out to the Gay and Lesbian Market.” Marketing Magazine 101(14)

(April 8, 1996): 24 (854 words).

Silver, Richard.

“Getting the Stats on Gays and Lesbians: A Lack of Solid Research Makes It

Difficult for Marketers to Reach This Key Community.” Marketing Magazine

104(7) (February 22, 1999): 44 (740 words).

Stevens, Noreen.

“Billboarding Homo-Erotica.” Border/Lines 32 (1994): 10-13.

Positive images of gays and lesbians on billboards.

“Toronto’s Push for Gay Tourists: City Works to Become a Gay-Friendly Destination.”

Toronto Business Journal 1(33) (December 3, 2001): 1, 3.

“TTC, Gay Group Reached Deal on Advertising.” Globe and Mail [Metro ed.],

June 7, 1999, p. A11.

TTC is Toronto Transit Commission.

“VanCity First to Woo Gay Community’s Business: Mixed Reaction in B.C. to Credit

Union’s Ad Campaign.” National Post, August 9, 2002, pp. FP1, FP6.